[su_accordion] [su_spoiler title=”What is ecommerce/eBusiness” open=”no” style=”default” icon=”plus” anchor=”” class=””]Broadly defined as any business carried out in electronic form. Also, the strategic use of the internet to integrate and streamline the business process, enterprise applications and organizational structure of a business to create a high-performance business model[/su_spoiler] [su_spoiler title=”What is a unique value proposition?” open=”no” style=”default” icon=”plus” anchor=”” class=””]A unique value proposition is what makes your business different from everyone else is your market[/su_spoiler] [su_spoiler title=”How do you develop a unique value proposition?” open=”no” style=”default” icon=”plus” anchor=”” class=””]1. Identify your target market

2. Identify the #1 benefit your product or service provides to your target market

3. Develop a description of your product or service

4. Explain what makes you unique in your marketplace[/su_spoiler] [su_spoiler title=”Is a unique value proposition always required for a new website” open=”no” style=”default” icon=”plus” anchor=”” class=””]Yes, because you want to explain how your produce or services will solve your idea customers’ problems and make your produce/service irresistible customers’[/su_spoiler] [su_spoiler title=”What are the different sources of potential revenue for a website?” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1. Web catalog

2. Advertising supported

3. Advertising subscription supported

4. Fee based

[/su_spoiler] [su_spoiler title=”What attracts visitors to actively participate in penny auctions?” open=”no” style=”default” icon=”plus” anchor=”” class=””]The chance to purchase various good at potentially pennies on the dollar[/su_spoiler] [su_spoiler title=”What makes e-commerce attractive to consumers?” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1. Speed

2. Convenience

3. Customization

[/su_spoiler] [su_spoiler title=” What are the most common E-Commerce mistakes?” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1.       Choosing the wrong e-commerce shopping cart

2.       Not making sure your site is secure

3.       Unintuitive or clunky site navigation

4.       Bad or no search capability

5.       Poor images/photography

6.       Using stock product descriptions

7.       Having clunky checkout process

8.       Having only one shipping option

9.       Not having a mobile optimized version of the site

10.   Not making content sharable

11.   Making it hard to contact you, the seller

[/su_spoiler] [su_spoiler title=”Explain major design factors to be considered when developing a website.” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1.       Site style – colours, layout, images

2.       Site personality – formal, information intensive, entertaining

3.       Graphic design

4.       Site organization

5.       Site navigation

6.       Menu options – text, buttons, images

7.       Page design – allow printing

Content – produce performance , price/value, quality, comparison, special offers, discounts

[/su_spoiler] [su_spoiler title=”Compare different menu structures and their roles in website usability” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1.       Home link navigation – Often included in the top left of a website page to allow visitor an easy way to get back to the home page of a website

2.       Main horizonal navigation – Usually in the header area of a page and allows users to access the main pages/categories of the website

3.       Breadcrumb – Often located directly below the main horizonal navigation and displays the site hierarchy as users visit the site eg. Home > Category > Subcategory

4.       Local vertical navigation – Often located on the left-hand side of the page below the main navigation and breadcrumbs and allows users to navigate through the subcategory section of the website

[/su_spoiler] [su_spoiler title=”Describe advantages and disadvantages of responsive designs” open=”no” style=”default” icon=”plus” anchor=”” class=””]

Advantages

1.       Higher SEO rankings

2.       A better experience for visitors

3.       Easier maintenance since the same site content is displayed on all devices

4.       Save money on development

Disadvantages

1.       Longer load times because loading entire site

2.       Content must be modular

3.       Visitor use mobile site different then desktop site, so user experience may not be optimal

[/su_spoiler] [su_spoiler title=”Why visitors leave a website?” open=”no” style=”default” icon=”plus” anchor=”” class=””]

1.       Visual – Visitor believes content or product will be of lesser quality and looks for something betters

2.       Textual – Visitor becomes skeptical that the solution in genuine

3.       Functional – Visitor leaves for fear of popups, viruses and loss of time

4.       Social – Visitor see sites as out of date and notes that you are not wanting new ways to communicate with customers

[/su_spoiler] [/su_accordion]